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Fundraising Ethics: How Do You Guard Your Donors’ Privacy?
WealthEngine, the Association of Fundraising Professionals, and APRA (a fundraising research organization) presented a webinar recently called ‘Fundraising Intelligence.’ They discussed the legal and ethical practices we, as nonprofits, must comply with and honor as we work with donors’ personal information. Each organization has privacy standards, ethical standards, and a Donor Bill of Rights.
With all of the public information about donors and potential donors, what makes their profile at your organization confidential is that it IS a ‘profile’...a custom, formatted profile IS highly confidential.
The rise of the internet has made it more important than ever to verify information and have policies and procedures covering who, why, when, and what is shared internally (staff and board) and with volunteer fundraisers. Here are ‘best practices’ cited in the webinar:
- Recognize everyone in fund development is responsible for collecting and securing donor/prospect information;
- Set parameters for collecting and using data and information
- Make sure sources are reliable; confirm data/information from multiple sources
- Set policies that define what information is confidential or ‘privileged’ in donor/prospect profiles; review policies often, especially as any new person is permitted access
- Define who has access to donor/prospect profiles; have everyone with access sign a confidentiality statement; do not disclose confidential information to unauthorized parties
- Be sure donor/prospect profiles and confidential information are under lock and key; electronic files are password protected; and, old/unused documents are shredded
- Be sure privileged information isn’t shared in casual conversations or where unauthorized individuals can overhear it
- Don’t transmit any documents as Word files (use PDFs), or by fax or email
- Recognize all donor/prospect information is the property of the organization creating the profile and not to be shared with any other outside person or organization
- Include information in profiles that the donor/prospect will enhance your relationship; donors/prospects have the right to access to their file upon request so don’t include information they wouldn’t want to see there
It’s all about relationships with our donors and prospects. “Respect the privacy of prospects/donors: use information gathered through cultivation in a way that only enhances the relationship with the prospect/donor and your organization.”