With Memorial Day fast approaching, we’ll hear much about times past and the benefits enjoyed today because of yesterday’s sacrifices. At times like these I remember a favorite maxim from a former professor: you can tell a lot about a movement by how it defines its history.
Do you know your organization’s story?
In our communications workshops, we often explore the power of stories. Generally, our focus is on transformative stories from patrons, clients, or volunteers and how their lives were improved. We use these stories to make our case and raise our funds.
But what about your organization’s story? How have you captured that story? In what ways do you tell it to the public?
Over the next week or two, find your organization’s story and spend some time with it. How does it inform what you’re doing today? In what ways are you contributing to its legacy?
A well-told organizational story melds with the community’s story, showing how we each play a role in making our home something worth telling others about.
Happy Memorial Day,