Do you remember the 45 rpm record? It was a vinyl recording, a bit larger than a CD, which had a big hole in the middle. The A side was generally the highly-promoted hit single, and the B side was…well…the other side.
Sometimes the B side made a surprise showing on American Top 40 (especially if you were the Beatles or Elvis). Generally, however, the B side remained unknown, unmentioned, and undiscovered. This reminds me of a humbling truth:
Every action and decision we undertake – even the best ones – have a B side.
No matter how effective or laudable, our efforts to do good carry negative ramifications for someone somewhere. This is seen most clearly in basic tradeoffs. When we choose to serve one group, other groups remain unserved.
More elusive are the multi-layered and interweaving systems of impact. As we select vendors, pursue donations and sponsorships, select board members, and implement employee policies we weave a web of actions and associations that includes unknown tradeoffs and unintended consequences. When catching glimpses of these, it’s common to ignore them or dismiss them as simply the cost of doing business. But, what’s being missed?
Every B side presents an opportunity…when we listen.
When we take time to explore the flipside of our decisions, activities, and policies, we discover connections and impact that could revolutionize our organizations. Inclusive hiring practices, socially responsible investing, family-friendly employee policies, LEED certification, and more all came about, in part, because someone took the time to identify the hidden consequences of our behaviors and listen to those impacted by them.
“I’ll Be Around” (The Spinners), “Maggie May” (Rod Stewart), “Strawberry Fields” (The Beatles), “Single Ladies – Put a Ring On It” (Beyonce), “We Will Rock You” (Queen), and “Unchained Melody” (The Righteous Brothers) started as B sides. Give a listen to the B sides of your decisions, programs, and policies. You may improve someone’s life…and find your next hit!