ONEplace Blog

News, comments, resources, and more for nonprofits.

Gail Perry Fires-Up Fundraising

Gail Perry ‘wrote the book’ about transforming your nonprofit board members into a ‘fired-up’ fundraisers by putting their passions into actions. She will be in Kalamazoo on April 28 to share her wisdom and 7-step process for creating excitement about your organization’s potential and enthusiasm to generate the resources to make it happen. She’ll explore ways to change board members’ perception of fundraising from “asking for money” to “changing the world.”

Her presentation will be held at the Fetzer Center, Western Michigan University, from 8:30 to noon, followed by a networking luncheon (optional), and is co-sponsored by ONEplace@kpl and the Association of Fundraising Professional’s West Michigan Chapter. Registration information is available at ONEplace or AFPWM. Put it on your calendar, invite board members and fundraising staff, and register today!

If you aren’t yet familiar with Gail, she is always on the lookout for stimulating and, often, counter-intuitive fundraising ideas. Following is a summary of ‘pearls’ she gathered at the Association of Fundraising Professionals’ International Conference in mid-March—and a taste of what you can expect at her April 28 presentation. For the complete idea, follow the link to the originator.

16 Provocative Ideas That Will Raise More Money

1. Go All Out for Monthly Donors On Your Home Page

Monthly donors are worth gold to you. On average, they will stay for 10 YEARS. Put the ask right on your home page. The ideal monthly appeal ties a monthly ask to something specific. “$31 a month will do xxxx.” (Harvey McKinnon)

2. Focus on Fewer – Not More Donors

You don’t make more money by having more donors. The more donors you accumulate – the less profitable your fundraising program. (Penelope Burk)

3. Encourage Restricted Giving

Restricted asks raise more money. Period. We are holding our philanthropy back, because we are asking for unrestricted rather than restricted. (Penelope Burk)

4. Get Rid of the Words

Put your whole message in the first 150 words. The rest of your copy just backs it up. (Tom Ahern)

5. Get Rid of “Unmet Needs,” “Programs,” “Services”

Write like you are an outsider to your organization. Get rid of the boring, obtuse jargon. Jargon is a flame retardant! (Tom Ahern)

6. Make Your Case Like a Series of Ads

Add photos while you get rid of words. Create your case or your fundraising materials with the fewest words and the best photos. (Tom Ahern)

7. Hire More Fundraisers

Saying, “We can’t hire any more staff” is stupid. Each additional fundraising staffer upticks gross fundraising revenue. Period. (Penelope Burk)

8. Give Your Fundraising Staff Raises

Money is the #1 reason fundraising staff leaves. Investing in retention of staff will make you money. Retention boosts profit. Extend young staff from 18 months to 30 months saves you money. (Burk)

9. Get Rid of the Raise Money Now Mindset

31% of fundraisers who are planning to leave their jobs will leave because of an unrealistic “old school” culture of fundraising: ie, “you HAVE to bring in the $ NOW.” How much more money could you raise if you took a long term, strategic approach? (Burk)

10. You Must Give Your Staff Management Training

Success in business is 95% in the management of other people. But we cut staff training first whenever there is a shortfall. Training is essential. There’s not enough management training in nonprofits.(Burk)

11. Get Rid of Lousy Board Members Now

Allowing a lousy, nonperforming board member to serve out their term is, two words: “Chicken S***” (Simone Joyaux)

12. Be Blatant

Try this: “With your help, all these amazing things happened. And without your help, they won’t.” You‘re selling the impact of the donor’s gift. (Tom Ahern)

13. Stop Talking About The Money You Need

You choose: A case is about the opportunity you‘re putting in front of the donor. OR A case is about your organization‘s need for cash. (Ahern)

14. Become a Shrink

When dealing with volunteers, you are a psychologist not a fundraiser! (Laura Fredricks)

15. Don’t Believe Your Prospect, When...

If he says, “I’m just a plain ole country boy,” it really means he is a wealthy prospect! (Eli Jordfald)

16. Close Down Some Programs

Leaders will close or giveaway a program or activity that is no longer profitable and has little impact.

So were these ideas provocative? Would they challenge your status quo? Remember fundraising is changing. Donors are changing. Doing what you’ve always done the same old way will get you yesterday’s results. Go for it! Change is good. Use this article to rattle some cages! –Gail Perry

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Fundraising
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http://www.kpl.gov/oneplace/afp.aspx
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ONEplace Nonprofit Employment Opportunities Webpage

ONEplace is excited to announce our Nonprofit Employment Opportunities webpage. The webpage posts position openings at nonprofit organizations in Kalamazoo County, assisting both job seekers and employers make easy, timely connections. Postings are restricted to 501c3 tax-exempt organizations located in Kalamazoo County.

We receive a wide range of nonprofit job opportunities ranging from executive to staff to seasonal internships, across a wide range of sub-sectors. Since its recent launch, the webpage continues to gain both posts and views. Positions are posted on the bulletin board in ONEplace as well as on the web and in our bi-weekly eNews.

The nonprofit sector is a powerful economic development force that continues to add jobs – up 2.8% during the recession while the for-profit sector has reduced employment over 12.8%. The sector employs over 10% of all workers in the state and is a continuing to grow to meet increasing demands for services. We know of several people who found their position through ONEplace postings.

We invited you—job seekers and nonprofit employers--to take advantage of this new community resource. If you have a job search success story related to our webpage, please share it with us.

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Nonprofit Employment Opportunities
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http://www.kpl.gov/ONEplace/employment/
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Foundation Center

The Foundation Center has recently enhanced their website with some great new features. And, although you will still need to visit the Kalamazoo Public Library to search the Foundation Directory for grants, the website offers many other helpful resources you can access from your home or office.

When you first enter the Foundation Center’s website, the amount of information can seem overwhelming. The best place to start is in the mustard yellow tool guide located near the top of the page. The headings listed in the tool guide make navigating through the website as easy as a drop down with a click. Much of the information can be found in multiple areas.

  • Get Started heading is a general overview of what the website has to offer as far as resources and tools.
    • Some are fee based, but most are free
    • Offers information pertaining to specific organizational topics
    • Most helpful are the Learn About and Training Courses
      • Classroom trainings are only offered in select cities, I recommend going directly to the free training videos and webinar
  • Find Funders heading offers a link to the Foundation Center Directory as well as other helpful tools for grant writing
    • The Foundation Center is accessible for a fee/ save money by using the computers in ONEplace at no cost
    • Related Tools and Check Statistics
      • RFP templates and prospect worksheets
  • Gain Knowledge. This section is the equivalent of having a nonprofit library at your fingertips.
    • A plethora of articles about the economic crisis, global issues, best practices, research reports, and much more
    • Glass Pockets and Pub Hub are new programs of the Foundation Center
    • FREE Philanthropy News Digest eNewsletter subscription for up-to-date information
  • View Events header is useful for accessing archived videos, audio, transcripts, and webinars at no cost
    • A lot of what is found in this section can also be found under other headings. Save time by checking the date of the event to prevent duplication

The Foundation Center website can be found at http://foundationcenter.org/. What I found most valuable were the free webinars, videos, and audio recordings; especially the Introduction to Fundraising Planning Online Training Course. Write back and let me know what you found to be most valuable and share your thoughts with other who could benefit from the Foundation Center website.

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Foundation Center
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http://foundationcenter.org/
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ONEplace: ONEyear!

At the meeting of the Kalamazoo Public Library Board of Trustees on July 26, I presented a summary of the results received through our ONEplace ONEyear Survey, conducted in early March, 2010. It is a snapshot of the start-up and growth of Kalamazoo County’s new nonprofit management support organization (MSO) from the Grand Opening in March, 2009, through one full year in operation. While we continue to grow and improve programs and services, and increase service contacts, capturing the impact of the first year has proven valuable and informative.

Executive Summary of ONEplace ONEyear Survey

ONEplace is a management support organization, operated by the Kalamazoo Public Library and funded by the Irving S. Gilmore and Kalamazoo Community Foundations, that focuses on building personnel (staff and volunteers) skills and organizational capacities of nonprofits in Kalamazoo, Michigan.

First Year Activity Levels

In its first year of operation, ONEplace was operated by one full-time and two 10/hr/wk staff (approx 9 mos/each pt position). Over 200 requests per month (2400/yr) for technical assistance from nonprofit staff, board members, volunteers, or people seeking to start a nonprofit were addressed in-person, by phone, or email---surpassing its goal of 75/mo during the first year. Over 100 workshops and webinars were provided, with more than 1,400 people attending. Services and programs far outpaced original expectations.

As the first anniversary approached we took the opportunity to systematically gather data to better assess ONEplace’s efforts and local nonprofit needs for future planning.

Working with an evaluator from the WMU Evaluations Center, the ONEplace ONEyear Survey was sent to 1,100 people to gather feedback on the services ONEplace offers. In total, 229 people completed the short survey, for a response rate of 20.8 percent. Most respondents were from organizations more than 16 years old. They represented a wide range of roles, with the most common respondents holding paid staff positions.

Findings

Most Frequently Used Services: ONEplace’s website, workshops, and one-on-one, in-person technical assistance.

Least Frequently Used Services: webinars and ONEplace’s nonprofit collection.

Overall Rating: Satisfaction with ONEplace’s services, programs, resources, and staff was very high; the value to the community was repeatedly cited in question responses and comments.

Regardless of respondent’s personal participation in ONEplace offerings, their faith in its role in Kalamazoo was strong. Many of the comments read similarly to this one: “Really, I cannot think of anything [to improve]. This is such a wonderful resource for our community. I hope there is a plan to duplicate the model and spread it across the country. ONEplace is a true ally of the nonprofit. Thank you!”

Suggestions for the Future:

  • Provide a more complete schedule further ahead of time for adequate planning
  • Archive materials from webinars and workshops for digital access
  • Respondents asked for specific additional training topics
  • Advanced training for mature organizations
  • Professional development or orientation for board members
  • Offer services outside of normal business hours

The results mirrored the perceptions of ONEplace staff from feedback throughout the year. Even prior to this survey, advanced training, board development, enhanced calendar, and greater focus on the collection were folded into the plans for year two. Archiving presenter materials is currently done in hardcopy and under consideration for web access. Some possible actions, such as expanding service hours, are unlikely given the limited staffing of ONEplace. Thus, the focus will be on utilizing technology to more efficiently address client needs for access to information whenever they need it.

Summary of Statistics:

  • Respondents included: paid staff (60.7%); volunteers (10.5%); board members (17%); consultants (8.3%); unaffiliated community members (3.5%)
  • Organizational age: less than a year (2.6%); 1-5 yrs (17.5%); 6-10 yrs (11.8%); 11-15 yrs (6.1%); more than 16 yrs (58.5%)
  • One-on-one assistance (in person): 1-5 times (35.7%); 6 or more (1%); never (63.3%)
  • One-on-one assistance (phone/email): 1-5 times (33.2%); 6 or more (2.9%); never (61.1%)
  • Role-specific network attendance: 1-5 times (27.3%); 6 or more (6.2%); never (63.6%)
  • Workshop attendance: 1-5 times (66.2%); 6 or more (10.3%); never (23.5%)
  • Webinar attendance: 1-5 (32.2%); never (64.4%)
  • Website visits: 1-5 times (48.8%); 6 or more (40.8%); never (10.3%)
  • Frequency of checking out a book from the collection: 1- 10 times (30%); never (66.7%)
  • Referred colleagues to ONEplace: 1-5 (51.2%); 6 or more (27.4%); none (19.1%)
  • Increase in professional skills because of participation in ONEplace programs/services: on a scale of 1-10 (10 high) 70% rated their skill increase at 5 or greater; 2 or greater (84.5%); none (15.5% [may not have participated])
  • Increase in organizational capacity: on a scale of 1-10 (10 high) 57.5% rated their capacity increase at 5 or greater; 2 or greater (78%); none (22% [may not have participated])

A Few Comments and Specific Requests to the Question “What One Thing Would Make ONEplace More Useful to You?:

  • I can’t think of a thing to change
  • I just need to find time to pursue your many resources
  • Don’t forget ‘all volunteer’ organizations
  • More varied workshop times
  • Archive workshop materials online
  • Send out regular emails of upcoming events
  • I think it’s fantastic and moving in the right direction. It has been very useful.
  • Do MORE of what you are doing!
  • Offer more grant seeking labs
  • Start a blog
  • More in-depth workshops; skill building tools
  • Education about how to network with other organizations

If you have questions or comments about this information or ONEplace, in general, please contact us.

Bobbe A. Luce, director of ONEplace@kpl

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ONEplace @ KPL
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Recover Michigan and Michigan NOW!

TIME SENSITIVE NEWS:
Recover Michigan and Michigan NOW! Programs Offer Capacity Building Opportunities to Small Nonprofits in Kalamazoo County and Across Michigan

NOTE: Attending an Orientation session for the programs is mandatory. ONEplace is hosting an orientation session on Friday, October 30, from 10 to noon in the Van Deusen Room of Kalamazoo Public Library, Central. Additional Orientation sessions will be held between October 26 and November 5 across the state. See the websites below for additional information or contact ONEplace at 553-7910.

Recover Michigan 

recover-michigan-logo-160.jpgRecover Michigan is a three phase program implemented by the Michigan Nonprofit Association and seven Management Support Organizations throughout the State of Michigan. During the eleven-month three-phase program, community and faith based nonprofit organizations will position themselves to strengthen their effectiveness to address the broad economic recovery issues present in their communities.

Services Offered at No-Fee

Trainings, Consulting, and Grant Opportunities (sub awards) in the areas of:

  • Program Development
  • Evaluation
  • Leadership Development
  • Collaboration and Community Engagement
  • Organizational Development

Who Can Apply?

Incorporated community and faith based Michigan nonprofit organizations with a budget less than $500,000, and specializing in assisting low-income individuals in the following areas are welcome to apply:

  • secure and retain employment
  • earn higher wages
  • obtain better quality jobs
  • gain greater access to state and federal benefits, and tax credits

Recover Michigan is a federally funded under the authority of the American Recovery and Reinvestment Act (ARRA) of 2009 – Strengthening Communities Fund (SCF).

Michigan NOW! 

michigan-now-logo-160.jpgMichigan NOW! is a three phase program implemented by the Michigan Nonprofit Association and five Management Support Organizations throughout the State of Michigan. During the eleven-month three-phase program, community and faith based nonprofit organizations will position themselves to strengthen their effectiveness to address the broad social issues present in their communities.

Services Offered at No-Fee

Trainings, Consulting, and Grant Opportunities (sub awards) in the areas of:

  • Program Development
  • Revenue Development
  • Leadership Development
  • Collaboration and Community Engagement
  • Organizational Development

Who Can Apply?

Incorporated, Michigan nonprofit organizations, with a budget less than $500,000, and specialize in assisting the following populations are welcome to apply:

  • at-risk youth
  • the homeless
  • seniors/elders in need
  • welfare to work transitions
  • those in need of intensive rehabilitation
  • couples who choose marriage
  • prisoner reentry initiatives
  • children of incarcerated individuals

Michigan NOW! is a federally funded under the authority of the U.S. Department of Health & Human Services, Office of Community Services, Compassion Capital Fund Demonstration Program (CCF).

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Recover Michigan and Michigan NOW! Programs
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Are You Covered? Another Important Audit for Nonprofits

Just as important―and some would say more important―as a fund development audit, is a risk management audit.

Nonprofits are governed by many of the same laws and liabilities as for-profit businesses, and some additional ones related to tax-exempt status and charitable donations. Whether newly-formed or operating for years, many nonprofits neglect the business side of their organizations because they “don't know what they don't know” or are concentrating so hard on doing their mission-driven work. Especially vulnerable are long-time all-volunteer organizations.

If your organization hasn't conducted a risk assessment or audit in the past year, or ever, now is the time, before a crisis occurs. Like a fund development audit, it starts with an evaluation of your organization’s governance decisions, policies, and insurance coverage to determine which ones are working for you or against you or missing all together.

Nonprofit Roundtable

On July 15, Dan Willson of Lighthouse Agency will lead our Roundtable discussion on the risk management side of operating a nonprofit and answer your liability exposure and coverage questions. He will provide a checklist of items to review for a variety of situations so you can start an audit immediately.

Date, Location

Additional Resources

Additional resources are available at the Nonprofit Risk Management Center website which, this summer, is focusing on employment law issues for nonprofits. A big question being covered is: Are summer interns considered employees under state and federal laws? Visit www.nonprofitrisk.org for the answer.

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Nonprofit Roundtable
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http://www.kpl.gov/ONEplace/nonprofit-risk.aspx
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United We Serve Initiative Launched by President Obama

On June 22, President Obama launched United We Serve, calling on all Americans to help in our nation's recovery by volunteering in our communities this summer. The initiative runs for 81 days, until the National Day of Service and Remembrance on September 11 and is being coordinated by the Corporation for National and Community Service.

“This summer, I’m calling on all of you to make volunteerism and community service part of your daily life and the life of the nation,” said President Obama. “And when I say ‘all,’ I mean everyone—young and old, from every background, all across the country. We need individuals, community organizations, corporations, foundations, and our government to be part of this effort.

“The challenges we face are unprecedented in their size and scope, and we cannot rely on quick fixes or easy answers to put us on the road to recovery,” said President Obama. “Economic recovery is as much about what you're doing in your communities as what we're doing in Washington – and it's going to take all of us, working together.”

By visiting www.serve.gov and entering your zip code you can find local opportunities, post organizational projects, and get ideas for creating projects.

Kalamazoo has always had a high level of volunteerism. This initiative in these critical time urges each of us to reach out wider and deeper. Are you involved in new or bigger volunteer projects this summer?

Let us know by submitting a comment. And, thanks for volunteering.

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President Barack Obama signing the Edward M. Kennedy Serve America Act
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http://www.nationalservice.gov/about/newsroom/photos_press_detail.asp?tbl_pr_id=1306
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Economic Stimulus and the Nonprofit Sector

With all the buzz about economic stimulus monies flowing into the state, have you been wondering how - or if - your nonprofit could benefit? The following websites will connect you with federal and state programs and potential opportunities.

The stimulus initiative is huge and the information on these sites changes daily, as more specific programs and opportunities are finalized. Please note: grants being made available through the stimulus have very different rules, regulations, and deadlines than general, ongoing federal and state grants, so read the “fine print” carefully.

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State of Michigan's stimulus information
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http://www.michigan.gov/recovery
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ONEplace eNews

It’s another exciting day in the first month of ONEplace. Our eNews is launching! This brief, monthly newsletter will help keep you up to the minute with new workshop and event offerings; alerts on topics affecting the nonprofit sector; technical assistance topics; new books and resources; and highlight a different nonprofit organization each time.

A sample eNews is being sent to our nonprofit mailing list. You can sign up for your own copy here on our website. Please check it out and give us your feedback about items and topics you’d like to see included.

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ONEplace eNews
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http://www.kpl.gov/ONEplace/enews/
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Building Systems, Service Models, and Programs

Since joining KPL on October 1, 2008 to build a concept into a center for nonprofit organizations (NPO) in Kalamazoo County, I’ve been doing a lot of asking, listening, planning, and building…building systems, service models, and programs. And, a distinctive brand so you’ll remember us and look for our resourcesservices, and programs.

This has been a “group” effort. I’ve been working with many wonderful and helpful people—talented colleagues here at KPL, community advisors and supporters, nonprofit support center directors, consultants, graphics experts, and others offering their help and expertise. Thank you, every one!

In addition, I’ve worked with several patrons who’ve come to KPL for help—mostly people working in all-volunteer nonprofits—not knowing a center for nonprofits was in the making. They’ve left with new perspectives, resources, and recommendations to help improve their organizations. Having worked mostly with staffed NPs, I appreciate learning more about the needs of all-volunteer NPs from them.

As I write this, we’re approaching the day to “open to the public”—what a thrill this is! March 3, 2009 is here!

There will always be a lot to do as ONEplace evolves to meet the changing needs of individuals and organizations in the nonprofit sector. I’m looking forward to working with many people and organizations as we venture beyond this exciting March 3 milestone

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About ONEplace

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http://www.kpl.gov/ONEplace/about.aspx
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