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Is Your Nonprofit’s Website Media Friendly?

Is Your Nonprofit’s Website Media Friendly?” An interesting blog by this name dropped into my email box this week from NonprofitPR.org. They point out the need for nonprofits to help media staff: find you; learn about you; and believe in your credibility—FAST. They are always on a deadline, so the more you can help them, the better.

Especially in our changing media environment—with newspapers morphing to online publications, local radio and television sources moving to more ‘canned’ programming—nonprofits must help the remaining journalists any way we can. Websites are the perfect way, since they are available 24/7.

Answer these questions to learn if your website is ‘media-friendly’:

  • Is your website easy to find? Or, do you have an obscure name or one that is too long or clever?
  • Are your designated media contacts ‘front and center,’ with direct phone/email addresses?
  • Is the content on your site current—regularly updated—and ‘real’ news-worthy news?
  • Do you have a section showing previous media coverage you’ve had?
  • Do you have experts on your staff or board who media can trust on topics the media may be researching or seeking when ‘news hits’? Include short bios of your experts.

By helping media find you, learn about you, and reach out to you when they need to, your nonprofit will gain excellent PR and be seen as a community authority and resource far beyond the media.

The NonprofitPR.org blog is produced by Shoestring Creative Group, a source of free samples, ideas, blogs, and more. Check them out.

Book

Is Your Nonprofit’s Website Media Friendly?
media-friendly-website-160
http://nonprofitpr.org/?p=362

Is Your Nonprofit’s Website Media Friendly?

(Best Practices, Research, Resources) Permanent link

Is Your Nonprofit’s Website Media Friendly?” An interesting blog by this name dropped into my email box this week from NonprofitPR.org. They point out the need for nonprofits to help media staff: find you; learn about you; and believe in your credibility—FAST. They are always on a deadline, so the more you can help them, the better.

Especially in our changing media environment—with newspapers morphing to online publications, local radio and television sources moving to more ‘canned’ programming—nonprofits must help the remaining journalists any way we can. Websites are the perfect way, since they are available 24/7.

Answer these questions to learn if your website is ‘media-friendly’:

  • Is your website easy to find? Or, do you have an obscure name or one that is too long or clever?
  • Are your designated media contacts ‘front and center,’ with direct phone/email addresses?
  • Is the content on your site current—regularly updated—and ‘real’ news-worthy news?
  • Do you have a section showing previous media coverage you’ve had?
  • Do you have experts on your staff or board who media can trust on topics the media may be researching or seeking when ‘news hits’? Include short bios of your experts.

By helping media find you, learn about you, and reach out to you when they need to, your nonprofit will gain excellent PR and be seen as a community authority and resource far beyond the media.

The NonprofitPR.org blog is produced by Shoestring Creative Group, a source of free samples, ideas, blogs, and more. Check them out.

Book

Is Your Nonprofit’s Website Media Friendly?
media-friendly-website-160
http://nonprofitpr.org/?p=362

Posted by Bobbe Luce at 05/03/2012 08:44:06 AM | 


Do you have an example of such a website? The advice is good, but an example would be helpful.
Posted by: lawyers ( Email ) at 5/7/2012 6:02 AM


Besides social media visibility, I'd suggest doing a quick keyword research to find the keywords on your topic that have moderate competition. This way you will get some traffic from search engines and reach more readers...
Posted by: Mark ( Email ) at 8/15/2012 7:55 PM


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