When I hear the phrase, “once upon a time,” I immediately relax, settle into my chair, and focus my attention on what’s coming next. I’m about to hear a story.
Stories form the foundation of virtually all our entertainment and learning. All TV series, movies, and books (even most non-fiction) are stories. Songs, lectures, dances, and many paintings evoke stories. It’s how we convey information and instruction, and it’s how we turn information into meaning,
Communicating with donors and other stakeholders requires us to tell stories. Yet, many of us struggle with where to start, how to gather stories, and how best to tell them.
Over the next few weeks, ONEplace offers events targeted on this challenge. Great Stores = Connection (May 29) provides interview questions to draw out information and tips on how to engage staff in gathering good stories. Plus, we’ll look at several examples.
In Assess Your Qualitative Impact (May 30), Demarra Gardner shows us how to evaluate our organization’s programs and services, drawing out the information that paints a comprehensive picture of how we are fulfilling our mission.
ONEplace also explores two arenas for telling your story with How to Win Corporate Grants (May 21) and Asking for a Legacy Gift (June 6).
Our stories carry power – power to inspire, encourage and motivate. No other medium comes close. Make it work for you.