Mission, vision, values, strategic plans, purpose statements, case statements, and the list goes on. With so many ways to document our organization’s focus, it’s easy to be overwhelmed. Sometimes a good metaphor helps.
The Celery Test (from Simon Sinek’s Start with Why) puts organizational focus within a grocery metaphor. We ask for advice from outside experts and each offers their own ideas of what we should buy: Oreos, Celery, Rice Milk, and M&Ms. We go to the grocery and buy all these items. In the checkout line, our variety of items indicates nothing of consequence to onlookers. Furthermore, we know that some items will be more helpful than others.
However, if we were clear that our purpose was healthy eating, then what would we buy…celery and rice milk. At the checkout, someone may notice our healthy choices and strike up a conversation based upon our shared concern (a new supporter?). We know that our money was spent on items that will be helpful. Further, once I wrote that our purpose was healthy eating, you already knew what I would be buying. In other words, clarity of purpose provides organization-wide criteria for good decision-making.
It seems that I cannot visit LinkedIn, Twitter or the bookshelves without finding more and more evidence that having and articulating a clear understanding of your purpose, your cause, and the better world you envision is the single most unifying factor for your entire stakeholder universe (staff, board, volunteers, donors, community). It speaks louder than any talking points, advertising or appeal letter. It’s at the heart of organizational integrity.
If your organization needs to recapture its purpose or simply check-in on it, ONEplace can help. Do not hesitate to call (269-553-7910) or email (ONEplace@kpl.gov) – that’s why we’re here.
P.S. Check out this detailed explanation of the Celery Test.