ONEplace Blog

News, comments, resources, and more for nonprofits.

The 10-Minute Marketer’s Secret Formula

Does advertising and marketing your nonprofit seem too daunting a task? We have a book for that! The 10-Minute Marketer’s Secret Formula by Tom Feltenstein gives a common sense view on how to incorporate marketing tactics at the community level. The book is written for a For-Profit audience but is easily relatable for Non-Profit organizations. Tom Feltenstein walks the reader through:

  • • The marketing process beginning with actionable research strategies
  • • How to use different media vehicles
  • • Resources you can use along the way.

You will also take some side trips and learn about legal pitfalls and ways to track your progress. Companies like Habitat for Humanity have used The 10-Minute Marketer’s Secret Formula with great success. This book, with its humor and relatable stories, is an easy read for those not intimately familiar with marketing terminology. In my opinion, this book’s main value lies in the easy, common sense ideas it suggests that, when put together, add up to a well rounded community marketing plan.


The 10-Minute Marketer’s Secret Formula: a shortcut to extraordinary profits using neighborhood marketing


no i dont thinks its daunting. I believe that as long as its done with a pure heart it will be GREAT!
wow, I was just looking for a book exactly like this...found other books, but this one looks best. Thanks for the Readers Advisory and timing, Monica.
Glad to hear readers are taking advantage of our blog postings and finding them relavant and iteresting. I do believe with the right focus, intentions, and information, we can all make it GREAT!
Does anyone know the price of this book? Is there no electronic copy on this one?
You can check this book out for free from the Kalamazoo Public Library, or buy the book or audio version from Amazon for @$16. Go to the KPL website at and search the catalog, or and type in the name of the book in the search window.