In an interesting article in the MNA Links entitled, “Pitch Your Story by Phone,” the writers, Community Media Workshop, suggests nonprofits “pitch” or verbally tell the stories they want to see published by phoning reporters and editors. Thus, bypassing the old system of submitting a press release and crossing your fingers that it will catch someone’s attention.
The article points out that with all the media noise, “phone calls humanize and personalize your stories.” The article lists some helpful tips to make the process easier:
- Call at the right time
- Be Prepared
- Make calls in front of a computer
- Be persistent but don’t be a pest
- Offer to do more to make their job easier
- Be pleasant and upbeat, not frantic, moralistic, or nagging
To read the complete article, click on the link above or drop by ONEplace and pick up a copy of MNA Links at no charge. If you are already an MNA member, you can read the latest issue along with archived issues at the MNA Links webpage.
In addition, the Community Media Works website has an informative video on, “People to Pitch.”
People To Pitch: Burt Constable, Daily Herald from Community Media Workshop on Vimeo.
Has this tactic worked for you? If you’ve had success with phone “pitches,” how does it compare with more traditional electronic submission by website or email? If you have another method of getting your stories heard, please share your success with others and leave a comment.
Pitch Your Story by Phone