Raise More Money by Email

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Nonprofits are now challenged with delivering personalized email campaigns, despite often limited staff and resources. This webinar will cover how to efficiently plan, structure, and execute engaging email campaigns that deliver conversions. We'll uncover missed opportunities to engage critical segments in every email you send. We’ll also examine lessons learned from nonprofits whose email campaigns have surpassed their goals and industry averages.

In this session:

  • What nonprofits can learn from sophisticated retail email programs
  • How to deliver compelling, highly personalized email campaigns that engage constituents
  • How to utilize email testing to improve conversion rates


Target Audience includes beginner to intermediate communications, marketing, and development staff. 

Presented by Mike Snusz, Senior Internet Marketing Consultant at Blackbaud.
 
Registration is required due to limited space. Call 269-553-7910 for more information.  

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