The People's Car!

(Books, History, Nonfiction) Permanent link

In the 1950s and 1960s it was not unusual to see lots of Volkswagen Beetles around the Kalamazoo area. One that I remember with fondness was owned by two of my esteemed colleagues, FDC and GO, long past the time that the car was in its heyday. I always enjoyed seeing that car go by. Today there is the New Beetle in colors that vary quite a bit from the original Type 1. About six months ago KPL acquired a well-documented history of the VW Beetle. I particularly liked looking at the ads that are interspersed throughout the text. Anyone interested in automotive history or advertising practices of the mid- to late 20th century would appreciate this fine effort.

Book

The People's Car : a global history of the Volkswagen Beetle
9780674050914

Posted by David DeVries at 02/26/2014 09:19:53 PM | 


Oh, yes the yellow bug. It was a joy and I have never had a better car for Michigan winters. Well, for driving. Warmth was always an issue.
You are esteemed as well and your book suggestions never fail to make me a happier reader.
GO (and FDC)
Posted by: Gwen Oosterhouse (GO) ( Email ) at 4/5/2014 6:50 PM


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