In the 1950s and 1960s it was not unusual to see lots of Volkswagen Beetles around the Kalamazoo area. One that I remember with fondness was owned by two of my esteemed colleagues, FDC and GO, long past the time that the car was in its heyday. I always enjoyed seeing that car go by. Today there is the New Beetle in colors that vary quite a bit from the original Type 1. About six months ago KPL acquired a well-documented history of the VW Beetle. I particularly liked looking at the ads that are interspersed throughout the text. Anyone interested in automotive history or advertising practices of the mid- to late 20th century would appreciate this fine effort.
The People's Car : a global history of the Volkswagen Beetle