Staff Recommends

Retire, and Start Your Own Business by Dennis SargentRetire, and Start Your Own Business
Sargent, Dennis
2008
A step-by-step guide to choosing and starting your own business in retirement.
What no one ever tells you about starting your own business  by Jan NormanWhat no one ever tells you about starting your own business
Norman, Jan
2004
Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition by Jan Norman, one of the nation's foremost small business authorities, guides readers through every stage of business start-up, from planning to marketing. It is designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and want to do it right this time. Using the real-life experiences of 101 successful business owners, Norman combines practical, straightforward how-to advice with interesting and memorable narratives. Distributed by Syndetic Solutions, Inc.
Start & Run a Coffee Bar by Tom MatzenStart & Run a Coffee Bar
Matzen, Tom
2007
Anyone can take advantage of one of today's most popular and profitable business ventures-a coffee bar or tea shop. A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea.This new edition includes many updates, since the coffee bar business has changed in the last few years. This edition shows entrepreneurs how to offer their customers extra benefits such as free WIFI access and popular new products such as matcha and bubble tea. It also has a section on fair trade and organic coffee. Quotes about the book ...great information on all aspects of starting your own specialty coffee operation. Their customer service and marketing ideas are outstanding. -Nick DiTomaso, Bean Around the World A must-have for all coffee bar owners. Full of useful information.-Lloyd Johnson, Ricco Coffee Bakery/Roaster Distributed by Syndetic Solutions, Inc.
Ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof  by James StephensonUltimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof
Stephenson, James
2007
Over 1500 Secrets of Top Marketing ProfessionalsBoost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide. Marketing secrets of top business and sales professionals help you devour competitors, close more sales, win new customers and keep them coming back.Stay one step ahead of the competition with dozens of new high-tech strategies. Refresh your marketing plans with more than 250 new ideas, in addition to the hundreds of proven ideas from the first edition. 91 advertising, direct-marketing and telemarketing tips 30 marketing tricks for your home office 47 ways to take advantage of free PR 39 creative selling methods 89 online marketing techniques And more!To learn more about all of these can't-miss strategies, valuable internet resources are provided. Even just a few of the 1,500 ideas in this book will propel your business light-years ahead of your competitors and boost your revenue through the roof! Distributed by Syndetic Solutions, Inc.
PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life by Greg StielstraPyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life
Stielstra, Greg
2005
How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business--by speaking to the integrity and passion of every customer. Readers will discover a comprehensive strategy that can help any business reach and retain new markets, by tapping the secrets of what Zondervan marketing leader Greg Stielstra calls PyroMarketing. From the importance of focusing on individual consumers and their preferences, to giving customers an experience with the benefit of your product or service, to converting customers into enthusiastic sales people for your product, to building a state of the art consumer database, PyroMarketing captures in one four-step system the essence of the customer-driven strategies that seek to build markets through the passion and loyalty of the individual. Stielstra's manifesto is based on a powerful and easy-to-apply metaphor--of fire: "There are four steps to creating successful marketing campaigns. You build them the same way you build a campfire. If you were a scout or a camper, you already know the drill. " Gather the driest tinder. Touch it with the match. Fan the flames. Save the coals. Tapping the latest scientific research into the brain and human behaviour, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure--while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life , one of the bestselling books of all time, and the breakaway phenomenon The Passion of Christ. Distributed by Syndetic Solutions, Inc.
PC Networking for Your Small Business  by Anthony PricePC Networking for Your Small Business
Price, Anthony
2007
"Takes a common sense approach to the practicalities of the small scale workplace, including businesses and voluntary organizations. Based mainly on the Windows XP or Vista Operating System it will tell you what you need to know about networking, maintenance, security and staff training using equipment readily available from your local retailer"--P. [4] of cover.
Managing brand you : seven steps to creating your most successful self  by  Managing brand you : seven steps to creating your most successful self
How to write a business plan  by Mike McKeeverHow to write a business plan
McKeever, Mike
Call Number: 658.9 M154.1 2007
 
Business for Beginners  by Frances McGuckinBusiness for Beginners
McGuckin, Frances
Call Number: 658.11 M148
2005
Legal forms for Starting & Running a Small Business  by Fred SteingoldLegal forms for Starting & Running a Small Business
Steingold, Fred
Call Number: 346.0652 S822 2008
2008
Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers  by Jay Levinson, Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers
Levinson, , Jay
Call Number: 658.8 L663.10
2008