Normally when the character of Veronica Mars calls for backup, she’s summoning Backup, the intimidating canine that accompanies her when she’s heading into a dangerous situation—which, as a sharp-witted, young-adult private investigator in the fictional town of Neptune, California, she often is. But last week, Mars called for backup from a different source: fans of the much-loved, short-lived eponymous television program on which she originated. On April 13th, Veronica Mars the television show—which went off the air in 2007 after a mere three seasons—made headlines when its creator, Rob Thomas (no, not that one), and star, Kristen Bell, launched a Kickstarter project that would fund a feature film, giving new life to a cult classic and furthering the adventures of one of TV’s most beloved heroines.
For those of you unfamiliar with Kickstarter, it’s a website where motivated folks can announce projects for which they want to raise money—films, music albums, business ventures, etc.—and the general public can contribute donations, usually for some sort of tiered reward. Creators set financial goals and have a limited amount of time (30 or 60 days) to reach them. If they hit their mark, they get all the money they’ve raised to that point; if they fail, they get nothing. The “Veronica Mars Movie Project” set the highest goal in Kickstarter history: they needed to raise two million dollars in 30 days. They did it in 11 hours, becoming the fastest project on the site to hit that amount of money. As of this writing, the project has raised nearly $3.7 million—well over its goal.
If you’ve seen Veronica Mars, there’s a good chance you loved it enough to kick in a few shekels (as I assuredly did). If you haven’t watched the show, then now’s a good time to jump in head-first! Here’s the basic premise: Veronica is a high-school (later, college) student who moonlights as a private investigator for her detective father, Keith. He was once the town sheriff, but was removed from office in disgrace after accusing a local billionaire of killing his own daughter, who was Veronica’s best friend. This made both father and daughter unpopular around town. In each episode, Veronica tackles a mystery, while also investigating a season-long crime. Despite the fact that it never caught on with a large audience, VM developed a strong cult following thanks to its loveable characters, strong plots, clever writing, and hilariously quotable dialogue. So check out the DVDs of all three seasons—you won’t regret it.