ONEplace Blog

News, comments, resources, and more for nonprofits.

Coffee with Janice Brown

This month we sat down with Janice Brown, now Trustee with The Kalamazoo Promise, as she discusses her career journey.

Tell us how you got to where you are today

My professional life has been a wonderful journey. From special education teacher to consultant, principal, central office administrator, superintendent and finally with The Kalamazoo Promise, these jobs have been so fabulous. Each and every one is a learning experience and helped to build the skill set for the next experience. The key to success is always being a learner, and enjoy the moment. I feel nothing but humility and gratefulness to have many experiences related to my professional career. Right now, I cannot pick out the “best” job I have had; each one was the best when I held it.

What do you most love about the Kalamazoo community? 

I love the people of this community and the generosity that has become engrained in each of us. Also, if you don’t know someone, you can just reach out and get to know them. Because education is universal to all walks of life, I have been fortunate to penetrate all cultures, neighborhoods and communities in my work. Each is special and has a significant gift to bring to this community.

What guides or principles do you rely most upon?

Each person must start their day with integrity and honesty and build from those principles, and those principles need to be contemplated each and every day. Most would tell you that my positive attitude, resiliency and commitment to education are what remind them the most about me.

Who was one of your mentors and what do you carry with you from that relationship?

Interestingly, I was not a well behaved child in school—often distracting the class and getting in trouble. My 4th grade teacher saw that energy and was clever enough to turn it around. She gave me “active” projects, kept me busy with productive work and overlooked my human frailties. The lesson I have learned from this is that it is pretty true of all human nature. We all have such goodness in us, but a dark side as well. If we are all about strengthening and highlighting that goodness, imagine what we could become!

What has been one of your biggest learning moments?

There have been so many “biggest” learning moments that the tale is too long to tell. Some examples include, we truly are interdependent, there are some things I do better than others, the more I learn the less I know and what you think of yourself and what others think of you often differ.

What’s an average day like for you at work?

It’s interesting that you ask this question because I am involved in a major life transition at the moment. The good news for me is that there have been many; the tough news is that this could be one of the most challenging. In June, I completed my administrative work with The Kalamazoo Promise and moved to being a trustee. In addition to this new role, I have many board/community responsibilities so it doesn’t feel quite as dramatic as one might think. I love to work and now need to find out what that will look like for me.

What are the types of challenges/opportunities that keep you up at night?

The relationship between poverty and education keeps me thinking day and night. As a community we must begin to talk about the impact of poverty, including the recent acts of violence in the community. We must also join as a community to have common goals and common accountabilities. Our fragmentation really gets in the way of our progress. We must lead, and we must follow. The challenges and difficulties of The Learning Network of Greater Kalamazoo reflect our inability to do so. WE are The Learning Network and responsible for its successes and failures. If we continue to reject a common community framework, we will continue to spin our wheels no matter how competent the individual organizations seem. Eradicating poverty and its impact on the community will take all of us…working together.

How do you stay up-to-date on latest trends in your field?

I continue to meet with folks in the community to get updates on their efforts. The latest education research is available at my fingertips, and I read books, articles and journals related to my field.

What advice do you have for those wishing to have a long lasting career in the nonprofit sector?

Enjoy the journey; never miss an opportunity to consider a new job or one that will enhance your learning. Be a good listener and a good learner. Build a team that compliments your skills and talents; and continue to do things that keep your passion for your work and life fresh and new.

What do you geek?

I geek outdoors and nature. There probably isn’t an outdoor sport or activity I don’t like. Some of my favorites include walking/hiking, swimming, camping, biking and golfing. If I’m not out doing that, you can probably find my nose behind my reader or a book.

Anything else?

I never miss an opportunity to say thank you to the donors of The Kalamazoo Promise.

ThomA

Sneak a peek...workshops

You see our “This Week” email every Monday listing the next three weeks’ worth of events at ONEplace. Do you ever wonder how these events get selected…or how you can influence the selections? Let’s peek behind the curtain for a brief moment.

For several months, we’ve been selecting workshops based upon evaluation feedback, issues from direct assistance meetings, and research studies. We then ensure a balanced offering addressing leadership, management, fundraising, and communications.

Last spring, we decided to add a strategic element as well. We developed a generic calendar of nonprofit activity that plots approximately when certain activities take place in an organization’s life. For example, year-end fundraising campaigns in Nov-Dec, annual reports three months following the year’s end, annual review of communications in the spring, etc. We implemented this approach July 1 with a four-webinar series on event planning (in anticipation of fall fundraising events). Series attendance exceeded workshop averages by 20%.

As we implement this further, you’ll notice that we will announce some events months in advance. This will give you an opportunity to better plan your professional development and hold those spaces on your calendar.

Lastly, selected workshops will be ear-marked as ONEplace Leadership Series events. These events will address key leadership issues and will be suggested as preparatory work for those considering the ONEplace Nonprofit Leadership Academy. Topics such as Supervision, Mission/Vision, Strategic Communications, Emergency Preparedness and others will be offered.

Your evaluation feedback, survey responses, and comments offer extraordinary assistance in keeping ONEplace programming targeted to your needs. Thank you!

ThomA

Training humility

I’m on a quest. Since first reading Jim Collins’ (Good to Great) description of Level 5 Leadership as a paradoxical combination of personal humility and professional will, I’ve searched for the answer to one question:

How can we best develop personal humility in the workplace?

Let me be clear right up front: I don’t have the answer. I may never have the answer. There may not be one definitive answer. But that won’t stop my search. Here’s a brief update.

Focus on Cause

Ask yourself, “where is my focus?” Humility takes us beyond our careers, beyond our organizations, and rests on the greater cause for which our organization was founded. Focusing on something greater than ourselves and our organizations releases us from blind loyalties to worn-out programs and lays the foundation for collaboration and collective impact.

It also takes us beyond today…or this quarter…or this year. Adopting the long view – beyond the short-term, even beyond our career-term – nurtures a perspective built more on stewardship than achievement.

Listen to yourself

Find some uninterrupted span of time and ask yourself, “what are my deeply held values and beliefs?” Stress, discontent, and all-around crotchety behavior often is rooted in the disconnect between our deeply held values and our actions. It’s difficult to diagnose because we don’t often find the space to clearly listen to the quiet voice inside – the one that knows us best.

Regularly listening to that voice, considering what it has to say and aligning our actions with it creates a personal integrity that helps us own our actions. It moves us beyond what we think we should do or what others suggest we do, to the place of what we believe is right to do. Actions grounded in humility also build courage, fortitude, and resilience.

Meet with people

Commonly asked questions at ONEplace include, “How do I…:” Increase donor contributions? Improve board recruitment? Focus my communications? Better supervise my staff? Connect more with the community?

The answer to all these questions is some form of: do what best serves the people involved. This means we need to get to know the people involved.

If you are overwhelmed by tasks, buried in reports, tied to your technology, stuck in the office, etc., then you may need to reassess. Nothing trumps face-to-face interaction when it comes to fundraising, board development, improved communications, better supervision, community connections, etc. Nothing. Above all, it’s about people.

What’s this have to do with humility? Knowing others – their circumstances, their stories – reveals the randomness of life events, puts our perspective into the kaleidoscope of varied viewpoints, and underscores the layers of interdependence that exist even within a small community.

So ends the update – brief and incomplete. The quest continues.

Best,

Thom

ThomA

The B Side

Do you remember the 45 rpm record? It was a vinyl recording, a bit larger than a CD, which had a big hole in the middle. The A side was generally the highly-promoted hit single, and the B side was…well…the other side. 

Sometimes the B side made a surprise showing on American Top 40 (especially if you were the Beatles or Elvis). Generally, however, the B side remained unknown, unmentioned, and undiscovered. This reminds me of a humbling truth: 

Every action and decision we undertake – even the best ones – have a B side. 

No matter how effective or laudable, our efforts to do good carry negative ramifications for someone somewhere. This is seen most clearly in basic tradeoffs. When we choose to serve one group, other groups remain unserved.  

More elusive are the multi-layered and interweaving systems of impact. As we select vendors, pursue donations and sponsorships, select board members, and implement employee policies we weave a web of actions and associations that includes unknown tradeoffs and unintended consequences. When catching glimpses of these, it’s common to ignore them or dismiss them as simply the cost of doing business. But, what’s being missed? 

Every B side presents an opportunity…when we listen. 

When we take time to explore the flipside of our decisions, activities, and policies, we discover connections and impact that could revolutionize our organizations. Inclusive hiring practices, socially responsible investing, family-friendly employee policies, LEED certification, and more all came about, in part, because someone took the time to identify the hidden consequences of our behaviors and listen to those impacted by them. 

“I’ll Be Around” (The Spinners), “Maggie May” (Rod Stewart), “Strawberry Fields” (The Beatles), “Single Ladies – Put a Ring On It” (Beyonce), “We Will Rock You” (Queen), and “Unchained Melody” (The Righteous Brothers) started as B sides. Give a listen to the B sides of your decisions, programs, and policies. You may improve someone’s life…and find your next hit! 

Best, 

Thom 

 

ThomA

New Year's Eve!

Like many of you, ONEplace operates on a fiscal year, and our new year begins July 1. This coming Monday is New Year’s Eve – Woo-hoo!

We have no New Year’s Resolutions, however we can announce some new and developing capacity building efforts.

Our ONEplace Peer Learning program launched with a recent survey of interest. With 80 of you interested in participating, we’re looking forward to many rich, insightful discussions in the months ahead.

Before the summer’s out, we’ll also be unveiling ONEplace Essentials, a core selection of workshops in each of five key areas: management, leadership, governance, fundraising, and communications. These workshops will be scheduled months in advance so you can hold the dates and better plan your professional development activities.

Details of the next ONEplace Nonprofit Leadership Academy will be announced in September. Feedback from the previous three classes and discussions with leaders of similar programs in other communities are helping to refine our Academy each year.

Finally, we will continue to encourage you to connect with your nonprofit colleagues through our Kalamazoo Nonprofit Connection on LinkedIn and in LIVE quarterly gatherings (next is August 20). These networking opportunities expand your resource pool and often connect you to the solutions you need.

So ring in the New Year by taking time to consider your professional development needs and those of your staff and board. We’re happy to work with you to prepare your plan.

ThomA

Increase donor retention by 250%

Do you want to increase retention of first time donors from 20% to 70%? It’s easy.

Have a board member call the donor within 48 hours to say “thank you.” The call will take about a minute – half of the calls will go to voice mail (which is fine).

Not convinced? Last Thursday, I attended a workshop with Penelope Burk, fundraising consultant and President of Cygnus Applied Research (presented by Association of Fundraising Professionals – West Michigan Chapter). She has been researching fundraising practices and donor behavior for many years and has keen insights on what works and what doesn’t.

In a recent interview, she cited her research on first time donors who received a thank you call after their first gift:

We watched what happened with donors for two years, over six subsequent campaigns. They were never phoned again, but even by the end of the second year, the test group was still performing much higher — an average gift 42 percent higher than the control group — and they had a 70 percent retention rate from the first time they gave right through to the end of the sixth request. In contrast, the control group had an 80 percent drop-off rate [i.e., a 20% retention rate].

How much will it cost your organization’s budget to have board members make thank you calls? Zero dollars. What are the benefits? 42% increase in average gift, 250% increase in donor retention, and a more engaged board. That’s an incredibly huge ROI.

I know that some organizations already do this – Bravo! For those of you who aren’t doing this – start today.

Best,

Thom

P.S. Read the full interview with Penelope Burk from last summer (read now)

ThomA

Coffee with Bill Rose

This month we sit down with Bill Rose, President and CEO of the Kalamazoo Nature Center, as he talks about how he developed his approach to leadership.

Tell us how you got to where you are today (positions held, career shifts, etc)

I went to graduate school to work on my Ph.D. so I could follow an academic career path at a university. While completing my degree, I began to realize that I had a deep passion for conservation and environmental action. A friend of mine told me about a job opening as a plant ecologist with The Nature Conservancy that she thought I should apply for. She was right. I got the job and that started me down a path of working for nature and environmental private nonprofit organizations. While working as a plant ecologist, I began to discover a latent interest that I had in administrative and fundraising work. I started raising money so I could hire more people to do more work. When a job opening came up in The Nature Conservancy for a Regional Director position, I jumped at the chance. This gave me the opportunity to further my interest in the business and leadership side of nonprofit work. After a number of years in this position, an executive search firm contacted me about working for the Kalamazoo Nature Center. It looked like a perfect fit that would allow me to combine all the things that I had a passion for: nonprofit leadership in the area of environment/nature; opportunity to continuing applying my scientific training/education; and, be active in an educational organization.

What do you most love about the Kalamazoo community?

I love Kalamazoo for many reasons. It is a progressive and philanthropic community that embraces change which leads to so many good things for all people in our community. The cultural and natural features of this community bring richness and depth that is not often found in a community of our size. The institutions of higher learner present us with the challenge to stay fresh in our ideas about how our community continues to stay relevant.

What guides or principles do you rely most upon?

  1. Follow your passion.
  2. Have fun.
  3. Be a leader, not just an administrator.
  4. Define what the culture of your organization should be and continuously work to build that culture.
  5. Strive to exceed the “customer’s” expectations.
  6. Work toward constant quality improvements in every area of your organization.
  7. Society is constantly changing so you need to change too or you begin to fall behind

Who was one of your mentors and what do you carry with you from that relationship?

Bob Tower (retired from Tower Pinkster), he taught me to be a good fundraiser and helped me begin to develop my network of contacts. I learned how important it is to be a good listener.

What has been one of your biggest learning moments?

I attended the week long program on leadership at the Center for Creative Leadership in North Carolina in the mid-1980s where I learned many of the fundamentals of “leadership.” Another big aha moment came in the early 1990s when I attended Disney University’s program on high quality customer service where I learned the significance of establishing a positive culture in your organization.

What’s an average day like for you at work?

I’m constantly juggling a thousand balls while remaining focused on a few key strategic items.

What are the types of challenges/opportunities that keep you up at night?

Not much. I am really comfortable knowing that the Nature Center is a successful organization that can always do more but satisfied that we are making a difference.

How do you stay up-to-date on latest trends in your field?

Being engaged with professional support organizations locally and nationally. This includes: Meeting with peers; Constant continuing education; Staying up with the news, and; Always looking for ways to network.

What advice do you have for those wishing to have a long lasting career in the nonprofit sector?

Follow your passion, have fun and strive for a balanced life.

What do you geek?

For me that has changed over time. Now that I have adult children and grandchildren, on opposite coasts, I love to engage with them in any way that I can. I love to play on the water at our cottage. 

ThomA

Just ONEthing - June

Two workshops this past month emphasized the importance and value of planning ahead.

Audrey Randall (Paradigm Risk Management) and Adam Castle (American Red Cross) guided participants through emergency action planning. The key framework they outlined includes building a plan, periodic training and drills with staff, and clear communication protocols. The Red Cross has free online assessment tools and planning resources to guide you through your planning and preparation.

Chris Dilley (People’s Food Co-op) shared his story and insights into nonprofit financial management. He cited a key to successful financial management as building a reserve, i.e., having sufficient cash in the bank to handle small crises and the variations of cash flow through the year. Building a reserve develops community trust and allows you to take advantage of unexpected opportunities. One workshop participant’s organization has an emergency fund in addition to the operating reserve. The emergency fund is protected by several policies and procedures to ensure that it’s used only in case of an emergency. That’s planning ahead!

ThomA

Sustain This

It’s a question on most grant applications and it also gets raised from time to time in the board room. It’s not a question we avoid, but it’s one of those loaded questions – the kind that elicits a tremendous amount of discussion, varied opinions, and multiple proposed solutions. The question is this:

What’s your sustainability plan?

We know we need it, but it’s difficult to get our collective mind around it. We often get caught up in trying to figure out the future. What will the world look like in five years or ten years? How can we plan for that? There are simply too many unknowns.

But, what about today…how do you know if you’re a “sustainable organization” right now? Sustainability is not a goal to reach or something to check off the To Do List. It’s a state of being. It’s a path that you choose.

So, what does a sustainable organization look like? Here are some indicators that I’ve gleaned from several articles:

  • A single, clean, up-to-date patron/donor database – the life blood of the organization. This includes up-to-date policies & protocols governing its use and procedures that ensure the data stay up-to-date.
  • Fund development activity fully funds expenses, satisfies reserve needs, and reasonably projects revenue needs and strategies for meeting those needs for the next three years.
  • Communications activities reach their target audience(s) with appropriate frequency so that audiences feel welcomed, involved, connected, and inspired.
  • Clear program policies and procedures as well as the supervision to ensure they are followed.
  • Regular measures, assessments, and evaluation of program and administrative effectiveness.
  • Succession planning for key roles in the organization (staff & board) – both short-term for sudden departures and long-term for planned departures.

I’m sure the list above is not comprehensive, but it’s a good start. What else would you add as a key indicator of sustainability?

Best,

Thom

ThomA

Just ONEthing - May

Kerri Karvetski (Company K Media) presented a webinar on advanced social media strategies that ONEplace hosted in April. She made the point that nonprofits have experimented long enough with social media. It’s now time for social media to carry its weight in fundraising campaigns…but they can’t go it alone.

Multi-channel campaigns, especially those pairing email and social media, consistently provide increased impressions and highly reinforced messaging. They allow supporters to take action in the channel of their choice (which often changes over time). Multi-channel campaigns result in stronger relationships and better donor retention.

In fact, according to Blackbaud’s Idea Lab, first year donor retention rates double with a multi-channel campaign.

  • Offline only donors retain 29% of first year donors
  • Online only donors retain 23% of first year donors
  • Multi-channel donors retain 58% of first year donors

If you would like to see this webinar, you may do so at ONEplace. Simply call (553-7899);or email to set an appointment.

ThomA