We often hear phrases such as, “keep in touch,” “losing touch” or “stay in touch.” It’s about connecting with people and maintaining relationships.
A former colleague of mine frequently referred to a “touch” as any contact with a customer (i.e., client, patron, donor, funder, etc.). She recognized that the frequency and quality of our touches directly relates to the effectiveness of our organizations.
March at ONEplace is all about improving our touches. We will address issues of direct communication (Email Newsletters – Feb 26) and mass communication (MLive Update – Mar 14), donor recognition and formal gatherings (Effective Meetings – Mar 13).
Later in the month we continue with a look at connecting with Millenials (Mar 19), using LinkedIn & Twitter (Mar 27) and your overall communications personality (Mar 20).
Another phrase I often hear is: “It’s all about relationships.” Whether your focus is fundraising, communications, management, or leadership, developing and maintaining key relationships sits at the core of your effectiveness. So, plan now to take advantage of the above professional development opportunities.
Customer Once, Client Forever