Our April NEWSletter arrives in the midst of March Madness. Those who attend to such things complete their brackets, contribute to the office pool and cheer on their team. And, while there may be several moral victories, the final result is one winner and several losers.
Sports competitions provide entertainment for most of us and build skills and character for those on the court or the fairway or the field. That spirit of competition also informs many approaches to business. However…
…competition is no way to run a nonprofit.
Successful nonprofits (as well as most successful businesses) thrive because they work cooperatively with other organizations. (BTW, this is confirmed by hundreds of studies dating from the late 1800’s through today.) They place their long-term vision and desire for impact above their own self-interest. And they increase their impact by embracing a network mind-set, giving knowledge and resources away to accomplish more than if they acted alone.
The funny thing is this: even though a network mind-set appears as generous and altruistic, it’s actually a function of enlightened self-interest. By focusing beyond your personal career and organizational success to the impact you wish to make, you increase your chances of being successful.
In their book, Forces for Good, Leslie Crutchfield and Heather Grant identify four tactics to implement this mind-set:
- Work to increase the resource pool for your cause more than grabbing for your share
- Share knowledge and expertise to gain more influence as a collective
- Develop leadership throughout the network
- Grow small networks into increasingly larger coalitions
Overall, it’s not about who gets the biggest grant or who gets the credit. It’s about getting that change.