Kerri Karvetski (Company K Media) presented a webinar on advanced social media strategies that ONEplace hosted in April. She made the point that nonprofits have experimented long enough with social media. It’s now time for social media to carry its weight in fundraising campaigns…but they can’t go it alone.
Multi-channel campaigns, especially those pairing email and social media, consistently provide increased impressions and highly reinforced messaging. They allow supporters to take action in the channel of their choice (which often changes over time). Multi-channel campaigns result in stronger relationships and better donor retention.
In fact, according to Blackbaud’s Idea Lab, first year donor retention rates double with a multi-channel campaign.
- Offline only donors retain 29% of first year donors
- Online only donors retain 23% of first year donors
- Multi-channel donors retain 58% of first year donors
If you would like to see this webinar, you may do so at ONEplace. Simply call (553-7899);or email to set an appointment.