ONEplace Blog

News, comments, resources, and more for nonprofits.

Can we talk?

A couple of weeks ago I sent (i.e., postal mail) a card thanking Marcy for her program leadership. In subsequent email conversations with her, she thanked me for the thank you card – twice! – saying how much it meant to her. This, and other similar exchanges, makes me wonder:

With all the communications we churn out,are we really connecting with people?

Connecting is our goal. We can blah-blah-blah all we want, but if we’re not reaching people then our efforts are wasted…or, worse yet, alienating. With limited time and capacity, we must ensure that our communications are focused and effective.

May is Marketing & Communications Month at ONEplace. We have a handful of workshops and events to help you make valuable connections.

Spend some time this month evaluating your communications. Use the upcoming weeks to plan and experiment, so that, come fall, you’re ready to roll-out compelling and engaging communications.

Best,

Thom

ThomA

Comments

Thom, great question. I would also wonder how often we express our gratitude in a genuine, targeted way. Many employees tell me that they get critical feedback but rarely hear from their manager about what they are doing well.
Excellent point, Mary Jo. Authenticity and specificity always carry more weight than a casual "nice job" or "good work."